Please enjoy! Yet another story on Global2Local!

Global2Local on Fox19

Latino culture from a completely fresh set up eyes…..

We wrote a couple of brief postings about the LULAC convention that took place in Cincinnati about 3 weeks ago, and this article is a follow-up to that.  Global2Local and our core team were chosen to be delegates from Cincinnati.  Now, I have had the opportunity to travel exstensively and I even lived in Mexico for quite some time, so Latino culture is not something new to me.  My Spanish is...

Is spelling / grammar a deal breaker for you?

Today, when perusing my usual new outlets, I came across an article that stopped me in my tracks.  Perhaps it should not have; many of us that read and write a lot, or who work in the language services industry have long known that the average person has very little knowledge of good grammar or even how to spell at an average level.  However, the article, which I am printing below, shows just...

How to develop a top-notch overseas campaign for your product!

Global2Local works primarily with business clients, and most of them have little to no experience in bringing their marketing campaigns to another culture, or they are marketing in another culture but having limited success.  Similarly, there are endless examples of translation errors, including the famous Pepsi campaign “come alive with the Pepsi generation” which, when translated into...

The worst SEO practices are outright fradulent

This article was not written by me, it was written by Mark Schaefer, who regularly writes articles for his website, Businessgrow.com.   Two days ago we put a message on our blog asking for any articles that one might want to post, old or new, for us this week- this is the kind of article we are talking about!! I think every small business thinks a lot about SEO and the impact their website is...