How to develop a top-notch overseas campaign for your product!

Global2Local works primarily with business clients, and most of them have little to no experience in bringing their marketing campaigns to another culture, or they are marketing in another culture but having limited success.  Similarly, there are endless examples of translation errors, including the famous Pepsi campaign “come alive with the Pepsi generation” which, when translated into...

Should translators or agencies give their clients advice?

I don’t generally have many qualms over giving my clients advice in a cheerful way, when I feel the situation is warranted.  In addition, I am always grateful to the translators who let us know if they feel we should tell the client something about a translation.  In my view, it is part of our job to connect one culture to another.   For example, what if a document, when translated, will...

Is it Marketing or is it Heart? A posting written from the heart

As more and more of the translation business is machine generated or just plain carried out virtually, have personal relationships been lost in the madness? This thought came to me as I stopped by a local farmer’s market, a small business I go out of my way to patronize. Why go here rather than Wal-Mart or Kroger or whatever large grocery stores are in your area? Since this little business...

Social Media Mistakes

This blog posting is one that has been bouncing around my head for a long time now. In my opinion, relatively few companies are using social media well and many are using it very badly. Small businesses receive an overabundance of information on social media strategies. Anyone who goes to a lot of networking events or events for entrepreneurs knows what I am talking about; there is...

10 Reasons You’ll Never Succeed as a Freelance Translator

There are a lot of naysayers and pessimists out there, especially in the translation business. The economy will never recover. There’s too much competition. The industry is too slanted toward “big” businesses. If you listen to it all, it is quite discouraging. I choose not to listen to any of it. My world looks pretty good and I see opportunity at every corner. If you are having trouble in...